Founders shaping positioning, onboarding, interview questions, or sales copy.
Before the landing page
Learn how customers describe the problem.
Replace internal product language with the phrases people use when they ask for help, complain, compare tools, or explain a workaround.
The product is understandable to the team, but the homepage still sounds like a feature list.
A customer-language bank tied to real sources, not a list of AI-generated slogans.
Workflow
From hypothesis to a useful next move.
Describe the customer
Give the system the job, context, and problem you believe the customer has.
Read the words
Open qualified findings and compare the vocabulary people repeat across separate conversations.
Test the message
Turn the strongest repeated language into interview prompts, headlines, and sharper product promises.
Evidence to look for
Strong proof is specific and repeated.
- Problem phrases worth repeating
- Failed workarounds
- Desired outcomes
- Objections and switching triggers