Real research example
A real usewant.com research run testing demand for relationship-safe follow-ups on overdue freelance invoices.
214 Reddit posts scanned. 33 findings qualified. Every published finding links to its source.
A polite follow-up assistant that tracks overdue invoices and helps independent workers get paid without damaging client relationships.
Freelancers and small studios who invoice clients directly and handle collections themselves.
What we tested
Run result
The run found repeated first-person pain across freelancers, solo agencies, and service businesses. People spend hours chasing invoices, worry about harming client relationships, and actively ask for automated, staged follow-ups.
Source-linked findings
The strongest findings repeat across freelancers, agencies, and service businesses. Each source below supports a different part of the same payment-chasing workflow.
“I just want something that thinks for me: knows when to send a gentle nudge vs. a firmer follow-up.”
A solo agency with six overdue invoices rejects robotic reminders and asks for client-specific tone and escalation. This closely matches the product.
Open Reddit source“I spend 2–3 hours a week just sending payment reminders.”
A service-business owner with 15–20 active invoices asks for tools and a repeatable follow-up schedule. Direct workflow and time-cost evidence.
Open Reddit source“I don't want to damage the relationship by being too aggressive about it.”
A freelancer absorbs repeated 30–45 day delays because the client relationship matters. This validates the emotional job, not only the payment task.
Open Reddit sourceBuild a narrow prototype: an invoice ledger with client-specific reminder sequences, message previews, and pause controls. Position it as “get paid without making it personal,” then test willingness to pay with freelancers and solo agencies.
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