Real research example

Example: Reducing dental no-shows

A real usewant.com research run testing demand for reminder and rebooking software in small dental practices.

An empty dental treatment room with an appointment calendar and a phone at reception.
Research run, 14 July 2026

834 Reddit posts scanned. 6 findings qualified. Every published finding links to its source.

Idea dump

Smart reminders and simple rebooking for independent dental clinics that lose time and revenue to missed appointments.

Customer

Practice owners, office managers, reception teams, and dental staff who see scheduling problems firsthand.

What we tested

The evidence required before building.

  • Direct complaints about no-shows
  • Manual reminder and rebooking work
  • Dissatisfaction with current practice software
  • Signals that a clinic would switch or pay

Run result

The pain is real. The dental buyer is not proven yet.

The run found strong adjacent evidence for replacing phone confirmations with text and moderate evidence for scheduling friction. Only one finding was explicitly dental, so the specific buyer and willingness to pay remain unvalidated.

834
Reddit posts scanned
6
Qualified findings
3.2/5
Average evidence

Source-linked findings

What the run actually found.

Direct dental evidence is separated from adjacent healthcare and appointment-business evidence. The distinction matters more than making the result look stronger.

r/smallbusiness4/5 evidence

Appointment reminders

We were spending half our mornings leaving voicemails that nobody listened to.

A patient-facing business reports lower no-shows after replacing confirmation calls with texts. Strong problem evidence, but not confirmed as dental.

Open Reddit source
r/Dentistry3/5 evidence

Broken booking

It’s been slow for months... he knows the booking system is broken.

Direct evidence of scheduling pain inside a dental practice. It does not identify the buyer or preferred solution.

Open Reddit source
r/smallbusiness3/5 evidence

Active tool search

Do you or anyone have recs on a scheduling app/plugin for patients to book on the website?

A dermatology practice asks for patient-booking software while facing hiring pressure. Useful adjacent demand, not dental validation.

Open Reddit source
Decision after this run

Do not build the full dental product yet. Next, interview small-practice office managers about texting, rebooking, and the economic cost of no-shows. Test whether fewer no-shows or less front-desk work is the stronger buying trigger.

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